Since its inception in June 2024, the 11th Hour Exhibition by Chris Fallows continues to inspire audiences worldwide to have urgent conversations about our planet’s future. 

The exhibition, which was sponsored by Kashaf, is hosted in Terminal 3 at the Dubai International Airport, reaching a global audience of travellers and making a lasting impact.

Global Reach Through Social Media 

One of the highlights of this project has been the feature on the airport’s Instagram page. 

With over 100,000 followers, the page helped us reach and bring awareness to a global audience. Based on audience reach and engagement rates, we’ve predicted that around 185,000 people will hear about this exhibit through that feature. 

From there, the exhibition has also been featured in over 30 pieces of media, including digital and printed media. It’s estimated that the project will reach over 55 million people worldwide, reflecting the significance of its message. 

In fact, the 11th Hour held such importance that a top-grossing film director in India, SS Rajamouli, took a photo and posted about the images. This sparked a conversation among his millions of fans about a new project, highlighting how art, conservation, and pop culture can come together to bring these themes to a broader audience.

Driving Momentum for Conservation 

The ongoing success of the Chris Fallows 11th Hour Exhibition is a powerful reminder of the importance of key partnerships to advance global conservation efforts.

With our strategic collaboration, Kashaf and Chris Fallows came together to create an exhibition that not only showcases the beauty of our natural world but also starts a conversation about how we are protecting it. 

Join the Conversation

Whether you’re a traveller passing through Dubai International Airport or someone inspired by the exhibit’s global impact, there are endless ways to get involved. Joining local conservation groups, starting your own conversations, and making small changes are all great ways to take action and safeguard the future of our planet.